Xtreme Healthy Lifestyles

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About Us.

Science Innovator and Strategic Powerhouse

Our corporate leadership team, led by President/CEO Michael Babcock at Xtreme Healthy Lifestyles, is an essential part of who we are today.  These long-standing relationships were forged over many years of working side-by-side with the best leadership in the industry always focused towards one collaborative goal.  Collectively, this dedication formed our current executive leadership team.

In addition to our Executive Team we have partnered up with his long-time friend and business associate, “World-Renowned Scientist” Dr. Ann de Wees Allen.  Dr. Allen leads the industry with her cutting-edge science that has created an amazing line of innovative, healthy products which help people burn fat, through a simplistic delivery process of doing things we do every day like drinking coffee and tea. We are also launching a complete line of anti-aging and sports performance beverages to get you on your way to living an Xtreme healthy lifestyle.

Our core values that we live by:

Relentless Pursuit of Excellence: To always encourage and deliver the best of ourselves and our partners.

Unbound Tenacity and Drive: To get the job done right and on time, no matter the challenge.

Courage for Innovative Thought and Creativity: To discover unique cutting-edge science, out-of-the-box thinking, always exploring new ideas and concepts.

Commitment to Integrity: To never compromise our quality of service, ethical standards and always lead with trustworthy behavior and decisions.

Our Executive Team and Partnerships
Xtreme Healthy Lifestyles

Michael Babcock

Michael Babcock

President and CEO

Behind every successful entrepreneur is a humble beginning, raw passion for building something great out of nothing, and a relentless drive to push beyond the challenging moments to turn a dream into reality.

Destined to be his own boss, early on in his life Michael Babcock embodied the entrepreneurial spirit. Inspired by the engineering, beauty, and sleek lines of sports cars, Michael saw an opportunity to become a business owner. As President/CEO of Anywhere Automotive, he has spent 30 years building a successful shop and career as an ASE certified master technician, overseeing the day-to-day business negotiations, marketing to new clients, tracking inventory, and managing employees while increasing sales to over $500,000 in annual income.


As a true entrepreneur, Michael has always been open to new technologies and opportunities. It is not surprising that as he continued to see his automotive company succeed, he also found the passion and drive to explore a lucrative opportunity in the telecommunications industry with a company called ACN. It was here that he learned and polished his skills in generating business, closing sales, public speaking, negotiating, managing and training. It wasn’t long after he started that he became the #1 top producer in the company and was promoted to Regional Vice President. ACN was one of the fastest growing, privately held companies in the U.S. at that time where Michael was responsible for training over 6,000 people, capturing 85,000 customers and earning $18 million in revenue for the company in less than 24 months. He was also responsible for managing and developing people to grow new markets in the U.S. and Canada, working on presentations, speaking engagements and coordinating business/sales event.

In his next venture, as Co-Founder/Vice President and Director of Marketing/Sales of MB-3Boresha International, Michael further added to his already impressive success record and expert skill set. With his strong leadership skills and training experience, he developed and managed the company’s sales training program and field representatives, building a massive distributor force of over 44,000 distributors throughout the U.S. that brought in little over $22 million in gross sales in 2012, topping the company’s six-year sales to over $60 million in gross revenue. Though limited in his experience and academic background in writing contracts, Michael helped write and design the front and back end of Boresha’s Compensation Plan. He developed the websites, wrote programs, launched product, and managed multiple teams of 10-100 people. He also helped train, develop, and managed over 40,000 sales people. True to his nature, Michael brought a unique combination of vision, experience, passion, multi-tasking, and dedication to all aspects of the business, making him instrumental in Boresha International’s fast-paced market penetration and growth.

MB-3A life of an entrepreneur never stays idle for too long. Michael decided to take his 30 years’ of experience and build a company that focuses on people just like himself. A company dedicated to helping other visionaries and entrepreneurs to achieve their dreams. As President/CEO of Innovative Business Investment Solutions, the corporate team is outstanding and highly experienced for fast-paced market penetration and works exclusively with small business clients to develop a concrete, practical, short-term action plan that will start moving their businesses in the right direction. The objective is to support the desire of the new small business owners’ need for the right leadership, management and marketing team with the set skills to have laser focus that will give the competitive edge into the right market with target-paced market penetration to achieve their financial goals. Michael is continually looking at new projects, ideas, innovative cutting-edge science and technology of the 21st century to bring to market. He works with some of the most dynamic people, venture capitalists and private equity firms in the country.

MB-3Today as the President/CEO of Xtreme Healthy Lifestyles, Michael Babcock shares his years of experience and knowledge to help other entrepreneurs reach their dreams. He brings more than 18 years in the direct selling industry and 30 plus years of industry leadership, business development expertise, and executive management experience to his role with the company. Michael has set out to create a company built on the principles of trust, integrity, and ethics. A company which at its foundation puts people first, gives back to the community, and becomes a home for its distributors that want to help enhance the lives of others. The core foundation of our business model is people that envision a healthier community driven by people helping people to introduce products that are focused on one of the biggest problems the world has today, Obesity and Type 2 Diabetes. The “twin epidemics” is one of the biggest medical problems the world has seen today that is at epidemic proportions according to the U.S. Department of Health and Human Services that “More than two-thirds (68.8 percent) of adults are considered to be overweight or obese.”

Xtreme Healthy Lifestyles is launching into the fastest growing industry in the world, the health and wellness industry. Xtreme Healthy Lifestyles will address the $64 billion weight-loss industry with direct-to-consumer sales. “Instead of brick and mortar, its click and order”. Mr. Babcock is partnering with his long-time business associate, “world-renowned scientist” Dr. Ann de Wees Allen. Michael already has an incredible track record working with Dr. Allen which began in 2007. This previous company that Michael co-owned and co-founded literally began on his dining room table and brought in over $60 million in gross sales with over 80,000 established customers throughout the U.S. This is the origination place where Michael first met Dr. Ann de Wees Allen and set in stone there long-time business relationship and friendship. Because of Michael’s proven track record and past success, Dr. Allen has signed a 25-year license agreement to carry and market her complete extraordinary line of health and wellness products.

“The Two most Important Days in Your Life….
The Day you are Born, and the Day you find out why”

– “Mark Twain”

“Remember the Goal isn’t to Live forever, the Goal is to Create Something that Will”.

– “Chuck Palahniuk”

Science Innovator

Always Staying on the Leading Edge of Science and Medical Breakthroughs

Here at Xtreme Healthy lifestyles we are committed to helping you live a complete healthy life so you can always look and feel you best. Healthy living begins with you. We are committed to bringing you the latest in advanced innovative science that holds the key to many of life’s mysteries. Our initiative is to bring knowledge and awareness so you can make a well-informed decision on the most current nutritional science breakthroughs, backed by 30 years of clinical trials and scientific research studies. Our Medical Advisory Team is consistently raising the bar by staying on the cutting edge to deliver an incredible line of products with real solutions for real people, to achieve real results.

Medical Advisory Board



Board Certified Doctor of Naturopathy Clinical Trials - Biomedical Research
Dr. Allen is a leading Clinical & Medical Researcher, conducting cutting edge research in the fields of the Glycemic Index, Brain Glycemic Indexing™, Neural Nutrition, Switch the Brain, Switch the Game™, Thermogenesis, Obesity, Childhood Obesity, Key Codes to Adipose Tissue Fat Cells, Sickle Cell Disease, Metabolic Medicine, Growth Hormone, Anti-Aging, L-Arginine, Human Sports Performance, and Food Addictions.

As Chief of Biomedical Research at the GLYCEMIC RESEARCH INSTITUTE®, Dr. Allen heads the only Glycemic Research U.S. government Certification program in the Nation, conducting 30 years of Human In Vivo Clinical Trials for the largest food companies in the world (Glycemic.com).

The Glycemic Research Institute® is certified by the United States government, the Canadian government, and the United Kingdom governments to conduct Glycemic Research, Diabetic Research, Obesity Research, and FDA Claim substantiation for foods, beverages, Nutraceuticals, and Pharmaceuticals.

Dr. Allen received the first Glycemic Patent ever awarded worldwide, the first and only Low Glycemic Fat-Burning Coffee & Tea Patent, and the discovery and Patents for safe L-Arginine, and Blind Amino Acids. Sickle Cell Patents (USPTO.gov).

Dr. Allen was named the World’s Leading L-Arginine Researcher by the Sickle Cell Anaemia Organization, and addressed the United Nations General Assembly on the topic of her research in the field of L-Arginine and Sickle Cell polymorphisms.

Dr. Allen’s Patents & Technology have generated over a $1 Billion dollars globally, and she is considered one of the most successful scientists in the world.

  • Front page of the Wall Street Journal – $300 Million Dollar Coffee
  • “Breakthrough Product of the Year” by Success Magazine
  • First Scientist to Address the United Nations General Assembly on L-Arginine (World Sickle Cell Conference)
  • Who’s Who of American Inventors
  • Who’s Who in Diabetes Education and Research by the American Diabetes Association
  • American Diabetes Association Council on Nutritional Science & Metabolism

AnndeWeesAllen.com – Glycemic.com – SkinnyScience.com

Sports Performance Advisory Board

Jeff Krushell

Jeff Krushell

Founder of Krush Performance Personal and Team Performance Specialist CSCS

Jeff Krushell is highly regarded as a noted expert in the area of talent development in sports and through his work has gained unique insights into the process of improving performance… "It’s a human thing".

Jeff is an accomplished entrepreneur in radio, television and in print where he has forged relationships with not just athletes but internationally renowned sport elitists, coaches, sport scientists, doctors, business specialist and researchers, all of who are constantly pushing the boundaries of human performance.

Over the last 20 years Jeff has worked in the world of high performance sports helping athletes tap into their potential to truly understand what it is like to achieve Human Maximum Performance. Engineering his unique blend of sport science and training techniques with the holy grail of success; "motivation", Jeff’s expertise lies in creating the next generation of top performers.

Jeff has forged relationships with athletes, Olympians and internationally renowned sport elitists; coaches, sport scientists, doctors and researchers. All of who are constantly pushing the boundaries of human performance. Jeff’s message relates to all levels of human performance and is not exclusive to sport.

Host & Founder of The Krush Performance Radio Show aired on TSN 1260 Edmonton

  • Current Strength and Conditioning Consultant for Major League Baseball International
  • Current Performance Consultant for CTV, Edmonton
  • Current Strength & Conditioning Consultant for Vauxhall Baseball Academy
  • Current Performance Consultant for Link Management
  • Former Strength and Conditioning coach for the Toronto Blue Jays
  • Former Strength and Conditioning coach for the Edmonton Eskimos

Vertical Integration and Partnership with Healthy Coffee Lifestyles™

Xtreme Healthy Lifestyles™ believes that in order to be the best at delivering some of the richest coffee produced in the world that will transport your taste buds from the lush and exotic landscapes to the convenience of your coffee maker. We knew we needed to go with the ultimate roasting process, and immediately reached out to long-time friend and business partner, Kristy Virtue. This partnership brings Healthy Coffee Lifestyles’™ 30-years of experience in the coffee industry to the table with 20-years as a specialty coffee roaster to the heart of Xtreme Healthy Lifestyles. Master Roaster and President, Kristy Virtue utilizes a specialized State-of-the-Art infrared roasting technology that ensures an even perfect roast every time delivering you a once in a lifetime coffee experience.

Dr. Johnny J. Di Blasi, DO

Kristy Virtue

Healthy Coffee Lifestyles™

Healthy Coffee Lifestyles™ brings 30+ years of experience in the coffee industry to the table with 20 years as a specialty coffee roaster. Healthy Coffee Lifestyles™ established itself as a specialty roaster in 1989 when we opened operations in Livermore, California. Since 1989, Healthy Coffee Lifestyles™ has been enjoyed by coffee lovers in restaurants, cafes, espresso bars, and commercial venues alike.

We have combined our expertise and knowledge in both the commercial and gourmet segments of the coffee business. We have packed/private labeled coffee for some of the food industry's largest accounts like Nestlé, Sara Lee, as well as large corporate accounts like Disneyland and Disney World, Target, Baskin Robbins, and Winchell's Donuts.

We believe coffee is an art, not a process. In order to be the best, we focus on doing one thing well -- coffee. Healthy Coffee Lifestyles™ utilizes state-of-the-art infrared roasters that evenly roast every bean locking in the flavor and aroma. You will find that our coffees are never bitter, never burnt. Healthy Coffee Lifestyles™ consistently produces smooth, low acidic and full flavor coffees for every coffee profile every time. Week in and week out, Healthy Coffee Lifestyles™ provides the consumer with the best tasting and freshest coffee available.

With an artisan approach to roasting coffee, our Roast master and President, Kristy Virtue and Michael Babcock, CEO, takes great pride in crafting some of the best coffee produced in the world. Starting with the best coffee beans money can buy, blending the coffees using unique recipes, and artisan roasting with small batches brings out the special characteristics of each bean, Healthy Coffee Lifestyles™ packages and ships coffee immediately to ensure the freshest product available.

We work with one of the world's largest coffee importers to bring our customers the exact coffees and pricing required to meet their needs. Healthy Coffee Lifestyles™ has a strong product portfolio to help meet your customer's needs and the coffee expertise to help you grow your coffee segment.

*These statements have not been evaluated by the Food and Drug Administration.
*These products are not intended to diagnose, treat, cure, or prevent any disease.